Cupra's first EV in Egypt, the Tavascan Endurance, has a range of up to 569 km on WLTP

Kian Egypt, the official and exclusive agent of Cupra in Egypt, has launched the new Cupra Tavascan. It is the Spanish brand's first fully electric coupe SUV and its first electric car in Egypt.

Sven Schuwirth, Cupra's executive vice president for sales, marketing and after-sales, came to Egypt for the launch. It is his first official visit. He toured Cupra's site at Kian Egypt in Abu Rawash, then went to the CUPRA Garage on the Dahshur Link in Sheikh Zayed for the launch event.

More than 8,000 cars since 2023

Cupra started operating in Egypt in 2023. It has sold more than 8,000 cars since then. Its sales grew 325% in 2025 compared with the year before.

The range began with the Leon. It now also includes the Formentor, the high-performance Formentor VZ and the Terramar, and now the all-electric Tavascan.

Schuwirth said the Tavascan launch marks the start of the brand's electric journey in Egypt. He said Cupra wants to widen its electric presence, and the Rafale is expected to play an important part. He also said Cupra aims to reach 10,000 cars sold in the near future.

Joseph Mounir, Cupra brand manager at Kian Egypt, said that when the brand started in 2023, the company believed Egyptian buyers wanted cars with a distinct character and design. He said selling more than 8,000 cars proved that.

The Tavascan Endurance

The Tavascan is built on the Volkswagen Group's MEB electric platform. Egypt gets the rear-wheel-drive Endurance version.

• Electric motor: 286 hp and 545 Nm of torque.
• 0 to 100 km/h in 6.8 seconds.
• Top speed limited electronically to 180 km/h.
• Battery: 77 kWh, with a range of up to 569 km on one charge by the WLTP standard.
• Launch Control, which manages how torque reaches the wheels at launch.

The car was first shown as a concept at the Frankfurt Motor Show in 2019. It entered wide commercial production in 2024 as the brand's second fully electric car after the Born. It was designed and developed in Barcelona. In 2026 it received updates, including a larger digital cabin and an Android OS infotainment system. The updated version is the one that reached Egypt.

Design and equipment

The drag coefficient is 0.26. The front has an illuminated logo and triangular Matrix LED headlights. A horizontal light bar joins the two tail lights at the rear, with the illuminated Cupra logo in the middle. The new paint colour is Dark Void.

Inside, the car has:

• A 10.25-inch digital instrument screen.
• A 15-inch floating touchscreen with Android OS, an app store, and wireless Apple CarPlay and Android Auto.
• An AR head-up display on the windscreen.
• A Sennheiser sound system with 425 W and 12 speakers.
• Mobile Device Key, which lets the phone unlock and start the car, with up to four digital keys shared with others.
• Bucket seats, with CUP Bucket Seats as an option. Seat fabric can contain up to 90% recycled polyester.
• A 540-litre boot that opens hands-free.

Driver assistance includes Connected Travel Assist, adaptive cruise control, traffic sign recognition, Lane Assist, Side Assist, Exit Assist and Front Assist.

Tavascan VZ

Kian Egypt is preparing to launch the higher-performance Tavascan VZ in the coming period. It will join the Endurance.