Ex-Nissan Africa executive Ahmed Wafik to run Citroen in Egypt

Qasrawy Group, the official Citroen agent in Egypt, has appointed Ahmed Wafik as managing director of the brand. The company says the move is part of its plan to grow the Citroen business and strengthen its presence in the Egyptian market.

Who he is

Wafik has more than 25 years in the car industry. He has held senior roles with European and Japanese brands. His work has covered passenger cars, commercial vehicles, fleet management, sales, marketing, distribution, after-sales and business development.

His last job before Qasrawy was head of independent markets at Nissan Africa. There he led the commercial performance of the company in several African markets. He handled business plans, expansion strategies, market studies, product development and pricing. He also managed distributors and dealers and built distribution and sales networks.

At Nissan he held a number of senior roles in Egypt and Africa. One highlight is that he doubled Nissan's market share in Morocco within one year. He also took part in acquisitions and repositioning of brands in the Egyptian and Libyan markets.

Earlier career

Before Nissan, Wafik held senior positions at Abdul Latif Jameel International, where he ran the Ford, Daihatsu and Hino brands. He also held commercial and leadership roles at Abou Ghaly Automotive and Artoc Auto.

What he will focus on

In the new role he is to work on Citroen's business in Egypt through stronger commercial performance, a wider business and a better customer experience.

About Qasrawy Group

The group's portfolio includes Citroen, Jetour, JAC and Iveco, along with several commercial vehicle brands. It has also moved into electric and new energy vehicles by adding AVATR and AITO. In 2009 it won the exclusive agency for Golden Dragon commercial vehicles in Egypt.